Introducing a dance music legend to the digital age.
The need to establish and grow Crystal’s online presence resulted 15 years of work as her go-to for design, social media strategy and digital strategy --- work that helped introduce her music to millions of online fans around the world.
Creating visual bridge between the past and the present.
From an overall design perspective, my main objective with the website was to celebrate Crystal’s legacy while showing that she was still an active and vital artist. To help visually convey Crystal’s legacy I created a splash page with a background video showing a montage of her videos. To convey the "now" I utilized imagery from a (then) recent photoshoot.